In 2011, at the heart of Manhattan, Molly Guy launched a peaceful riot against our culture of raging bridezillas. Guy’s Stone Fox Bride is a “groovy, enchanted wedding sanctuary,” or bohemian bridal showroom, that caters to the newly betrothed as they navigate their way through wedding planning. Stone Fox Bride is the ultimate destination for natural beauty, personal style, and an authentic display of love on your wedding day. At the Stone Fox Bride showroom, you’ll never find polyester princess gowns or artificial flowers, everything is customizable, high quality, and of course, ultra-stylish. I chatted with Molly Guy about how she finds inspiration for her bridal brand, and what beauty looks are Stone-Fox-Bride-approved for upcoming spring and summer weddings.
TS: I read that your own experience of getting married is what inspired Stone Fox Bride, was there a defining moment or horror story that happened, or was it just the entire experience?
MG: It was really the experience of dress shopping that left an awful taste in my mouth.
TS: Do you think your experience as a long-time magazine editor influenced Stone Fox Bride?
MG: Absolutely, because what you learn in magazines and when you’re young in New York is how to navigate the world of fashion. By the time I was ready to open the showroom, I had a good sense of all the steps that had to be put in place in order for it to happen.
TS: Where and how do you find your inspiration for Stone Fox Bride?
MG: I hope this doesn’t sound pretentious, but life is really inspiring. I try to call cool inspiration from everyone and everything from my daughter, to my husband, to my friends, to New York, to Chicago where I’m from, to the beach, to traveling, everything.
Twyla Shelmire: For those who aren’t familiar with Stone Fox Bride, how would you define the aesthetic of the pieces in the collection?
Molly Guy: I would say they are high fashion, low-key, laidback and super bohemian and romantic, with a really cool, slightly punk edge.
TS: How can brides in Dallas have a Stone Fox wedding?
MG: All of our dresses and flower crowns are available online, and we do floral décor everywhere, so we could absolutely do a Dallas wedding if someone was interested.
TS: I read a little bit about your concierge service, can you explain that a little bit more?
MG: If anyone comes to us and needs a resource or a hand wedding-related, whether it’s beauty related or spiritual related, we refer them to a roster of people we approve of, that can help them through the process. Everyone is very carefully curated, so there is generally only one to two people per category.
TS: I love the ring stories that you put up on your Instagram feed and the website. What is your ring story?
MG: I don’t have a ring story because my husband didn’t propose with a ring, he didn’t plan it. I had to design my own – I’m a very unsentimental person.
TS: Do you have any advice for dos and don’ts before the wedding?
MG: I always say the more you can listen to your gut and drown out the noise of your mother-in-law, and your bridesmaids, and your friends who might have very strong opinions about what your wedding should look like, and what you should wear, the better. It’s really a day about cultivating your own aesthetic and listening to your own voice, and trying to enjoy the fact that you found your soulmate and you’re celebrating!
TS: What are the Stone Fox Bride-approved beauty looks for spring and summer weddings?
MG: We’re really into the less is more look, not over-baked, over-tanned, over-sunburned, not over-foundationed, over-latissed, over-lip-linered – just really radiant, and healthy, and fresh. I think pink cheeks, dewy cheeks are always a good idea. Stila makes a really beautiful liquid blush. I think the more you can exercise and be active in the weeks before your wedding, and be relatively well by cutting out white flour and sugar, it’ll cut down on chances of being bloated or feeling sluggish. I think crown braids are beautiful, I think loose, messy hair with a flower crown or a flower tucked behind an ear is also really beautiful.
TS: At Stone Fox Bride, do you see trends in wedding dresses?
MG: I don’t see a lot of trends in wedding dresses, it’s really specific to what the bride wants and what her body type is.
TS: What are some of your favorite beauty products that you use on a daily basis?
MG: I love Linda Rodin face oil. There’s a Brooklyn-based beauty company called S.W. Basics that have an amazing body oil and shea butter face oil. I love this shampoo-conditioner combination called Purely Perfect. I always love any kind of essential oil, especially rose, sandalwood, and lemon. And coconut butter. Those are pretty much my staples.
TS: Do you try to use just green or eco-friendly beauty products?
MG: I don’t deliberately, but I guess it sort of ended up that way. One, I have a little daughter and anything I use on me I use on her. And two, I used to work as a beauty editor, and I worked in the beauty industry for a while, and I know that a lot of products have a lot of extra stuff in them that raises the price, and makes them more marketable, but they are really unnecessary. So I try to stay pretty green.
TS: Do you have any DIY recipes that you use regularly?
MG: In the winter, I love doing a face mask – 1/3rd full-fat Greek yogurt, and 1/3rd Manuka honey, and 1/3rd avocado. I like doing hot baths with lots of Epson salts and lavender oil, and I like coconut butter massages with just pure coconut butter.
TS: What’s on the horizon for Stone Fox Bride?
MG: The Stone Fox Bride book, The Stone Fox Guide to Getting Married, is coming out in 2016, which we are really excited about. We are launching a line of everyday dresses, and we are hopefully going to be wholesaling our flower crowns and dress collection soon as well, and re-launching our blog.
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